SEO For Interior Designers
Are you employing an SEO strategy in your interior design business? If your business isn’t ranking on the first page of Google for key interior design terms you could be missing out on a ton of new business.
Imagine receiving high targeted hot leads to your business everyday, clients who are actually looking for your business. Imaging having a consistent flow of new leads everyday, what would that do for your business? Not having to worry or guess where your next client will be coming from.
Having a properly optimized website can solve most of these problems for you and allow you to focus on other things in your business.
In this blog post i’ll be going over a few tips to help you optimize your website for search traffic (SEO).
Keywords For Interior Designers
The first part of any good SEO strategy is picking good relevant keywords/topics. Ill give you a few examples you can use when trying to determine which keywords you would like to target.
interior designer + “city”
“city” + interior designer
interior designer + “city” + “state”
interior designer + “zip code”
best interior designer + “city”
This is a basic strategy you can use when figuring out which keywords you would want to target, all you would do is plug in the city, state, and zip code thats relevant to your business.
Each of these different variations of keywords return a different set of results in google and has different search volumes, for example:
Interior designer dallas = 1,300 searches per month
Dallas Interior Designer = 1,200 searches per month
Interior Designer Dallas Tx = 320 searches per month
Interior Designer 75287 = 10 searches per month
Best Interior designer Dallas = 20 searches per month
Integrating Keywords Into Your Website
Once you’ve selected which keywords you’d like to target its important that the keywords you’d like to rank for are mentioned somewhere within the page you want to rank.
We’ll be using your homepage for this example. The home page of most local businesses usually contains a title/heading, contact form, phone number, address and 500-1000 words of content.
If I’m an interior designer in dallas and I want to rank for the phrase “interior designer dallas” my heading should contain some variation of the phrase “interior designer dallas”
Example: “Janes Creations Dallas Based Interior Designer”
Secondly, the content on my home page should include the keyword “interior designer dallas” along with other variations of that keyword.
Example: ” dallas interior designer” best interior designer dallas” Interior designer dallas tx”
You dont want to over do it so I would probably suggest mentioning your keyword 3-4 times per 500 words of text.
Choosing Image Titles
When choosing titles for your images make sure to be as descriptive as possible. When you accurately describe and label your images your images tend to show in google image search which could also drive additional traffic back to your website.
A properly labeled image is also great for SEO as it further tells google what your website/blog post is about.
Obtaining Backlinks To Your Website
One of the key determining factors for your website ranking in google is backlinks. There are many different ways to obtain backlinks.
One of the quickest and easiest way of obtaining backlinks to your website is sharing your website/content on your social profiles. Pinterest, facebook, twitter, tumblr, etc. These are high authority channels that could potentially drive a ton of traffic back to your website. Not only are you driving traffic you are also receiving a backlink from a high domain authority website and potentially having your content shared with hundred or thousands of people.
Another great way of obtaining back links to your website is reach out to bloggers or other websites within your niche and offering to create a piece of content for their site. When creating the content you would simply insert a link in the content pointing back to your site so when they post your content you now have a link from their site to yours.
Updating Your Content
Its important to keep your content fresh and relevant. If you created a piece of content called “Interior Design Ideas 2015” its important to go back and update that content for ideas that are relevant to the current year.
This will also show google that you’re actively maintaining your website, this could potentially have positive effects on your rankings.
It would be helpful and beneficial if you created a content calendar, publishing content consistently can have an extremely positive effect on your website.
If you have so much content on one subject google will eventually begin to look at you as an authority within your industry.
Once you’re viewed as an authority within your niche your content will begin to automatically rank on its on with little to no effort from you.
If you would like to learn more about SEO for interior designers please visit our contact page to get in touch.