SEO For HVAC Contractors
Need a sound and consistent internet marketing strategy for your HVAC business? Would you like new qualified leads coming in everyday? Read more to see some of the steps you can take to increase leads and sales to your HVAC business
Are you employing an SEO for hvac strategy in your hvac business? If your business isn’t ranking on the first page of Google for key hvac terms you could be missing out on a ton of new business.
Imagine receiving high targeted hot leads to your business everyday, clients who are actually looking for your business. Imaging having a consistent flow of new leads everyday, what would that do for your business? Not having to worry or guess where your next client will be coming from.
Having a properly optimized website can solve most of these problems for you and allow you to focus on other things in your business.
In this blog post i’ll be going over a few tips to help you optimize your HVAC business website for search traffic (SEO).
HVAC SEO Keywords
The first part of any good SEO for hvac strategy is picking good relevant keywords/topics. Ill give you a few examples you can use when trying to determine which keywords you would like to target.
HVAC + “city”
“city” + HVAC
HVAC + “city” + “state”
HVAC + “zip code”
best HVAC + “city”
This is a basic strategy you can use when figuring out which keywords you would want to target, all you would do is plug in the city, state, and zip code thats relevant to your business.
Each of these different variations of keywords return a different set of results in google and has different search volumes, for example:
HVAC houston = 2,300 searches per month
houston HVAC = 2,200 searches per month
HVAC houston Tx = 1000 searches per month
HVAC 75201 = 50 searches per month
Best HVAC houston = 80 searches per month
Integrating Keywords Into Your Website
Once you’ve selected which keywords you’d like to target its important that the keywords you’d like to rank for are mentioned somewhere within the page you want to rank.
We’ll be using your homepage for this example. The home page of most local businesses usually contains a title/heading, contact form, phone number, address and 500-1000 words of content.
If I’m an HVAC Business in dallas and I want to rank for the phrase “HVAC dallas” my heading should contain some variation of the phrase “HVAC dallas”
Example: “Peter Reign Dallas HVAC”
Secondly, the content on my home page should include the keyword “hvac dallas” along with other variations of that keyword.
Example: ” dallas hvac” best hvac dallas” “hvac dallas tx”
You dont want to over do it so I would probably suggest mentioning your keyword 3-4 times per 500 words of text.
Choosing Image Titles For HVAC
When choosing titles for your images make sure to be as descriptive as possible. When you accurately describe and label your images your images tend to show in google image search which could also drive additional traffic back to your website.
A properly labeled image is also great for SEO for hvac as it further tells google what your website/blog post is about.
Obtaining Backlinks To Your HVAC Website
One of the key determining factors for your website ranking in google is backlinks. There are many different ways to obtain backlinks.
One of the quickest and easiest way of obtaining backlinks to your website is sharing your website/content on your social profiles. Pinterest, facebook, twitter, tumblr, etc. These are high authority channels that could potentially drive a ton of traffic back to your website. Not only are you driving traffic you are also receiving a backlink from a high domain authority website and potentially having your content shared with hundred or thousands of people.
Another great way of obtaining back links to your website is reach out to bloggers or other websites within your niche and offering to create a piece of content for their site. When creating the content you would simply insert a link in the content pointing back to your site so when they post your content you now have a link from their site to yours.
Updating Your Content
Its important to keep your content fresh and relevant. If you created a piece of content called “HVAC Tips For 2016” its important to go back and update that content for ideas that are relevant to the current year.
This will also show google that you’re actively maintaining your website, this could potentially have positive effects on your rankings.
It would be helpful and beneficial if you created a content calendar, publishing content consistently can have an extremely positive effect on your website.
If you have so much content on one subject google will eventually begin to look at you as an authority within your industry.
Once you’re viewed as an authority within your niche your content will begin to automatically rank on its on with little to no effort from you.
HVAC Marketing Strategies For 2018
Content Marketing For HVAC Companies
Create helpful and engaging content around HVAC related topics. For example you could create a content around the topic “HVAC safety check list for new home owners 2018”
The strategy behind this is building your self up as an authority, you will become the go-to business for all things HVAC. Eventually when the new home owner has a serious problem they cant fix on their own the will look to you and you only when searching for a solution.
2. Email Marketing For HVAC Companies
The strategy behind a good email marketing campaign is to essentially keep in contact with potential clients consistently so they never forget you. You can email them promotions, tips, business updates, etc.
I would suggest sending out an email to your email subscribers at least two times per month to start just so thy can get familiar with you and this also allows you to gauge how engaged your audience is.
3. Video Marketing For HVAC Companies
Creating video content can be extremely beneficial to your business and your brand. For example, you could create a how to series where you show individuals quick fixes for things around the house.
“How to calibrate thermostat”
“How to save on heating and cooling bill”
“How to clean your air filter”
These are all topics that people are searching for daily on youtube, creating video content around these subjects would solve peoples problems while simultaneously branding your business as the go-to solution for everyones HVAC needs.
4. Google Maps Listing
Getting your business listed and ranked in google maps is a great way to drive highly targeted leads to your business virtually on autopilot.
Once your business is listed and ranked in the top 3 positions in google maps you will start to receive a steady flow of traffic from individuals who are actually in need of your services.
Imagine your business showing up for the term “emergency HVAC Houston”.
If someone is looking for an emergency plumber more than likely that person needs a HVAC business immediately and if your business shows up when they search that term in google who do you think is going to receive that phone call? You will!
If you aren’t listed in google maps head over to business.google.com and set up your free listing.
5. Google Ad-Words
Google ad words is a form of pay-per-click marketing which allows you to get your business shown above and below the google organic search results.
Google charges you per click whether the click converts into a sale or not. A click for a local HVAC business could range from $6-$40 each. Its best that you target relevant keywords that are likely to convert into a sale in order to waste as little money as possible.
The point of paid ads is to get more out than you put in so if you have to spend $1000 before you acquire a client that is worth $20,000 to your business then obviously you are running an effective PPC campaign.
Paid ads usually don’t work for most people because they don’t understand the life time value of on customer to their business. once you learn the life time value of a customer to your business they you know how much you can spend to go out an acquire a customer.
6. Facebook Paid Ads
Facebook ads work similarly to google ads in which you are charged per click depending on which type of campaign you decide to run.
In my experience facebook ads are a lot cheaper than google ads when set up correctly.
I personally prefer facebook ads depending on my campaign objective for the simple fact that facebook allows you to leverage more of their data.
How likely you are to purchase
Facebook allows you to target customers with laser precision. Facebook also has features that allow you to create “looks-alike” audiences based on things such as your current customers or an email list.
7. Pinterest Marketing For HVAC Companies
Pinterest is SEVERLY underutilized by nearly all businesses. I think the main reason for this is most people are under the impression that Pinterest is a social networking platform when in fact it is a visual search engine.
If you go to Pinterest and input the term “HVAC” Pinterest will give you the top 5 HVAC related searches on Pinterest which are
You can go out and create content around these topics along with a nice Pinterest image.
This will do 3 things…
- Drive targeted traffic to your blog/website
- Give you social signals in the form on “repins” which is greta for SEO
- Build your brand/authority
Pinterest is one of my favorite and most utilized traffic sources, it think it’ll be worth checking out a few youtube videos on how to effectively use Pinterest.
If you would like to learn more about SEO for HVAC please visit our contact page to get in touch.