Marketing Strategies For It Companies
Marketing is key for all successful tech companies, you could have the best product or service in the world but if no-one knows you exist then whats the point?
Budget can sometimes play a huge role in a startups ability to market their company effective so ill be sharing a few tactics you can learn and implement on your own.
SEO For IT Companies
SEO allows you to target your potential customer/client in any part of the buying process. Traffic from search engines is also some of the highest converting traffic since your prospect is actively looking for your product or service. SEO or search engine optimization is a great foundational marketing strategy.
Optimizing your website for specific keywords that pertain to your business allows you to get in front of highly targeted traffic.
A great way to find keywords that are relevant to your business is buy using a google chrome plug-in called keywords everywhere. This plug in displays search volume and related keywords anytime you make a search in google or youtube.
This is extremely helpful since it allows you to see exactly what prospects are searching for and approximately how many searches per month are being executed.
Schedule a free SEO consultation with us to learn more about how to attract your ideal customer, click here.
Facebook Advertising Ideas For IT Companies
Facebook is a great place to build a community around your business. Obviously you can create a fan page for your business but fan pages aren’t as effective as they once were.
A lot of business are building groups around their business to engage with their customers on a more personal level. Facebook groups are extremely powerful because you’re bringing together a group of people who love you and your business.
Facebook groups allow you to showcase your expertise and dedication to your customers, especially since groups allow you to answer questions that other group members may have but are afraid to ask.
There is nothing better for your business than a group of engaged, loyal, advocating individuals.
Reach has been lowered for fan pages while simultaneously being increased for groups. Facebook has even stated that they are focusing on the community aspect that facebook has to offer, essentially encouraging its users to create and maintain facebook groups.
Instagram For IT Companies
A few things you should know first.
- Instagram has over 1 billion users as of June 2018
- 59% of Instagram users are under 30
- Teens love instagram
- Instagram users other favorite social networks are pinterest and facebook
- 38 percent of adult Internet users who make less than $30,000 per year use Instagram, along with…
- 32 percent of those who bring in $30,000 to $49,999.
- 32 percent of those who earn between $50,000 and $74,999.
- 31 percent of those who make over $75,000 per year.
- The average user spends 30+ minutes on instagram
In summary your business NEEDS to be on instagram, if you aren’t you’re missing out on a ton of potential business. Instagram can be intimidating with its many features but I will break down a simple strategy you can use to get the most out of instagram.
Your post/news feed content should consist of great looking content that people are likely to engage with. If you aren’t sure of what to post study bigger successful accounts within your industry and mimic what they’re doing.
Your instagram story content should consist of behind the scenes style content that’ll allow your audience to get to know you and your business better. Instagram stories also feature an option to ask your audience questions and take polls, these are extremely useful tools since it allows you to learn more about your audience.
Story content can be raw and unedited.
Instagram live content is a little bit more one-on-one and personal, it rally allows you to build a strong relationship with your audience.
Live content can be raw and unedited as well, live content is the easiest content you can create.
IGTV content can be behind-the-scenes style or how-to videos. IGTV is fairly now so its ok to test different strategies to see what works best for you and your audience.
IGTV content can be a bit more polished since its almost like a television show for your brand.
You should utilize your news feed and instagram stories daily for best results.
If you have the ability to go live everyday that would be extremely beneficial as well. IG live can either be deleted after the broadcast or it’ll disappear after 24 hours. IG live is great for building a personal relationship with your audience.
Using all of these features together are essential for growing your instagram account and building an active, engaged audience.
Youtube Advertising Ideas For IT Companies
Youtube is the number two search engine in the world only behind google, for your business that means a ton of new customers you could potentially get your business in front of.
Again, youtube is a search engine so with a little keyword research you can make content that your customers are actually interested in.
Youtube paid ads or extremely effective, cheap, and underutilized at the moment which is a huge opportunity for businesses that are willing to utilize it.
Another powerful and underutilized feature on youtube is the ability to upload virtual reality and 360 degree content. This style of content garners more engagement then any other style of content on youtube since its so new and users have the ability to view your entire surroundings.
If you sell software you could create content showing users how to use your software.
Content showing potential customers how your software can solve their problem would be great as well.
Its best to be creative, do research and lear what type of content your customers engage with the most.
Posting consistently and having great looking thumbnails are key to having success on youtube.
Messenger Advertising Ideas For IT Companies
Current Messenger stats as of 2018
- Facebook Messenger has 2+ billion users
- By 2021 the number of messenger users is projected to grow to 2.5 billion users
The age groups on Facebook break down by use as such:
- 88% of those 18-29
- 84% of those 30-49
- 72% for those 50-64
- 62% for those 65+
With the help of chatbots you can pretty much automate everything from customer service to checkout. Chatbots come with a wide range of features that help keep customers engaged and exited. Interacting with a chatbot is almost like playing a video game.
Email Marketing Ideas For IT Companies
Email marking is essential to every business, I believe a good active email list is what separates good businesses from great businesses. Email allows you to keep in contact with customers directly and build a relationship.
With email host providing features like automation you can build these relationships automatically without much work.
Generating business off of social networks is great but if that social network went out of business you would lose your audience. This is why its so important to get your customers emails so you can always have a way to reach them.
Be creative when asking for emails. You could potentially offer a free trial of your software in exchange for a customers email.
Pay-Per-Click (PPC) For IT Companies
Paid advertising is all about getting more out than you put in, a lot of businesses try paid ads and don’t see immediate results or don’t see any results at all.
Understanding the LTV or life time value of your customer is essential to running a proper paid ads campaign.
If you know on average your clients are worth $1000 in the long term then you also know its ok to go out and spend $100 or even $300 to acquire them since you know its profitable in the back end.
I had a client that was so certain that paid ads didn’t work since he ran a google ad words campaign, spent $20 and didn’t get any customers in return. What he failed to realize was that he was attempting to spend $20 to acquire a client worth $20,000 and that just isn’t realistic.
Paid ads require patients, the ability to read data to see whats working and whats not working.
I will share a strategy that works extremely well for me in my businesses. When I run paid ads I dont go for the immediate sale, I go for the email address so I can continue to market to my prospects.
Not only does this strategy save me money, it also has the highest ROI out of any of my other forms of marketing.
Content Advertising Ideas IT Companies
Producing engaging content thats helpful to your audience or potential customer can be extremely beneficial. A good content marketing strategy strengthens your brand and solidifies you as the go-to person within your niche or industry.
If you sell software for salons to help them manage and book clients you could potentially create content about “ways to help salon owners save time and make more money”
The content you create should be engaging content that offers a solution to your customers problem.
There are endless topics you can create content around to help your business stand out and provide value to its customer.
Hopefully you were able to learn some actionable tips you can use in your business, if you’d like to learn more fill out our contact form and schedule a no cost 30-minutes consultation ($500 Value)