Select Page

Instagram For Restaurants

A few things you should know first.

  • Instagram has over 1 billion users as of June 2018
  • 59% of Instagram users are under 30
  • Teens love instagram
  • Instagram users other favorite social networks are pinterest and facebook
  • 38 percent of adult Internet users who make less than $30,000 per year use Instagram, along with…
  • 32 percent of those who bring in $30,000 to $49,999.
  • 32 percent of those who earn between $50,000 and $74,999.
  • 31 percent of those who make over $75,000 per year.
  • The average user spends 30+ minutes on instagram

In summary your business NEEDS to be on instagram, if you aren’t you’re missing out on a ton of potential business. Instagram can be intimidating with its many features but I will break down a simple strategy you can use to get the most out of instagram.

instagram for restaurants

instagram for restaurants

Your post/news feed content should consist of great looking content that people are likely to engage with. If you aren’t sure of what to post study bigger successful accounts within your industry and mimic what they’re doing.

Food pics or video would be optimal for your news feed.

One way to generate content with out doing any work is by encouraging your audience to tag your business in their photos. This gives you an almost endless supply of fresh new content.

Your instagram story content should consist of behind the scenes style content that’ll allow your audience to get to know you and your business better. Instagram stories also feature an option to ask your audience questions and take polls, these are extremely useful tools since it allows you to learn more about your audience.

Story content can be raw and unedited. Since the content is races every 24 hours don’t worry too much about making mistakes or trying new things.

Instagram live content is a little bit more one-on-one and personal, it rally allows you to build a strong relationship with your audience.

Live content can be raw and unedited as well, live content is the easiest content you can create.

IGTV content can be behind-the-scenes style or how-to videos. IGTV is fairly now so its ok to test different strategies to see what works best for you and your audience.

IGTV content can be a bit more polished since its almost like a television show for your brand.

You should utilize your news feed and instagram stories daily for best results. If you have the ability to go live everyday that would be extremely beneficial as well.

Using all of these features together are essential for growing your instagram account.

If you’d like to learn more about instagram for restaurants click here and fill out our contact form.

Advance Instagram Marketing Tips:

  • When to post – the best way to figure out when to post is to read your instagram analytics and test out different times. The times of day that get the most engagement should be the times that you post as often as possible. The more engagement your content gets the more followers you get. An increase in engaged active followers usually means an increase in business.
  • Type of Content – Test different style of content to see which content your audience engages with the most. Once you find the right content you want to stick with that style of content for maximum engagement and growth. That means testing everything from color, photo, video, memes, and text content.
  • Growth Hacking – Engage with bigger accounts within your niche or industry, like and comment on their post. Genuine comments that actually pertain to their content. This creates a community effect while building your brand and increasing exposure for your account. Don’t be afraid to share content from other related accounts, especially if the content is content that has the potential to go viral. You can always tel if content is viral content by looking at the engagement on it when it was originally posted.
  • Giveaways – A great way to engage your audience, increase brand awareness, and grow your account simultaneously is to do giveaways. Audiences tend to get extremely excited over giveaways and its a great way to get your audience to take some type of action whether its signing up for you mailing list, following your other social profiles, or creating content for you. Make your giveaways valuable for your audience, offer something that entices them to the the desired action. I would suggest a $100 value prize at the minimum.

Hashtag Research

The purpose of hashtags is to get your content more reach and impressions. Doing a little bit of research can ensure that you get more engagement and followers.

Instagram posts with at least one hashtag average 12.6% more engagement than those without.

Make sure your hashtags are relevant to your content, you can use up to 30 hashtags per post.

If your account is new make sure you use low competition hashtags that you have a possibility of ranking for.

For example, if you use a hashtag that requires 1000+ likes to be featured in the top post but your content only receives around 100 likes you won’t make the top post for that hashtag.

With that being said, search for hashtags that are related to your business but have less user. That way you have a higher chance of actually making it to the top post.

The whole objective is to use relevant tags that you have a chance at ranking in the top post for.

Instead of using the hashtag #love which has 1 billion plus users use the hashtag #loveya which only has 2 million users.

If you’d like to learn more about instagram for restaurants click here and fill out our contact form.

Hashtags for stories

Using hashtags in your stories is a great way to increase impressions and engagement. Very few people even know you can use hashtags in your stories which is great for your business because its very little competition to get ranked.

Try using just 1 hashtag in your stories and watch your viewers increase like magic.

Instagram Food Hashtags (Most Popular)

#cleanfood  #dinner  #foodlover  #foodgasm  #foodiefeature  #foodpic  #dessert  #eat  #tasty  #hungry  #hangry  #yum  #eeeeeats  #breakfast  #lunch  #nomnom  #foodpics  #foodblogger  #foodphotography  #foodies  #forkyeah  #homemade  #homecook  #foodblog  #foodgram  #healthyfood  #chocolate  #foods  #vscofood  #yummy  #tastethisnext  #foodlover  FOOD   #foodgasm  #yum  #igfood  #foodgram  #hungry  #foodspotting  #forkyeah  #thekitchn  #nomnom  #foodshare  #beautifulcuisines  #vscofood  #f52grams  #foodforfoodies  #foodpic  #foodblogger  #foodphotography  #foodpics  #foodphoto  #eeeeeats  #onthetable  #foodlover  #foodblog  #foodies  #buzzfeast  #foodstyling  #hangrywoman  #onmytable  #beautifulcuisines  #f52grams  #buzzfeast  #thekitchn  #lifeandthyme  #vscofood  #heresmyfood  #yahoofood  #huffposttaste  #food52  #foodandwine  #foodphoto  #hautecuisines  #feedfeed  #onthetable  #foodphotography  #bareaders  #rslove  #foodgawker  #foodvsco  #gloobyfood  #foodwinewomen  #eeeeeats  #foodart  #foodblogger  #tastemade  #vscocook  #instafeast   #tasty  #breakfast  #morning  #foodgasm  #eatbreakfast  #eggs  #yum  #foodpic  #delish  #healthybreakfast  #homemade  #pancakes  #foods  #hungry  #smoothie  #fruit  #oatmeal  #oats   #avocado  #lunch  #brunch  #Brunching  #SaturdayBrunch  #egg  #sundaybrunch  #bacon  #eggsbenedict  #pancakes #yum  #sandwich  #brunchlife  #brunchbunch  #brunchtime  #breakfast  #brunchparty  #brunchclub #brunching  #brunchgamestrong  #frenchtoast  #ladieswhobrunch  #BottomlessBrunch  #healthybrunch  #ilovebrunch  #birthdaybrunch  #brunchdate  #instabrunch     #foodpic  #yum  #lunch  #hungry  #foodgasm  #foodpics  #tasty  #lunchtime  #foods  #eat #instalunch  #fresh  #delish  #salad  #lunchideas  #whatsforlunch  #eating  #lunchbox #lunchbreak  #cafe  #healthylunch  #lunchdate  #sundaylunch  #cooking  #chicken  #cheese   #tasty  #eating  #dinner  #hungry  #dinnertime  #dinnerfortwo  #healthydinner  #familydinner  #winnerwinnerchickendinner #romanticdinner  #dinnerdate  #dinnerideas  #birthdaydinner  #vegandinner #dinnerisserved  #itswhatsfordinner  #dinnerparty  #whatsfordinner  #breakfastfordinner  #homemadedinner  #aroi  #asiancuisine  #asianfood  #chinesefood  #comfortfood  #dimsum  #khmerfood  #ngonqua #noodlelift  #ramen  #rice  #soup  #streetfood  #thaifood  #vietfood  #vietnamesefood  #spicy  #thairestaurant #thaicuisine  #thai  #noodles  #pork  #dumplings   #bacon  #beef  #burger  #burgerlife  #burgerlove  #burgerlovers  #burgerporn  #burgers  #burgertime  #burgraphy #cheeseburger  #fries  #hamburger  #instaburger  #meat  #frenchfries  #fastfood  #pommes #poutine  #sweetpotatofries  #chips  #sweetpotato  #potato  #eataburger  #hamburger  #bestburger  #burgersandfries  #veggieburger      #italianstyle  #pasta  #cena  #Loveitalianfood  #pranzoitaliano  #mozzarella  #italian  #cucina  #pizza  #italianfoodies #italiancuisine  #pranzo  #buonappetito  #italyfood  #spaghetti  #italianfood  #bestitalianfood  #yummyitalianfood  #diarioalimentare  #ciboitaliano #giallozafferano  #foodpost  #italianfoodtraditions  #pomodoro  #italianfoodbloggers  #italyfoodporn  #cucinandoarte  #italianfoodisthebest  #realitalianfood  #cheese   #junkfoods  #thejunkfoodclub  #nationaljunkfoodday #americanjunkfood  #realjunkfoodproject  #favoritejunkfood  #eatingjunkfoodagain  #junkfood  #veganjunkfood  #junkfoodmadehealthy  #bringmejunkfood  #junkfoodie #junkfoodjunkie  #Ilovejunkfood  #junkfoodfordinner  #healthyjunkfood  #junkfoodfriday #cheatday  #cheatmeal        #ilovemexicanfood  #guacamole #texmex  #burrito #taco #tacos  #tacotuesday  #mexicanfoodisthebest  #fajitas  #salsa  #mexicanfoodporn #mexicanfoods  #nachos  #veganmexicanfood  #tequila  #mexicanfood  #mexicanfoodpics  #allthemexicanfoodplease #mexicanfoodie  #mexicanfoodlover  #mexicanfoodislife  #spicyfood  #mexicanfoodstagram  #mexicanfoodstagram  #mexicanfoodmyway    #paella  #lobster  #restaurant  #oysters  #mussels  #salmon  #fish  #scallops  #crab  #octopus #seafoodlover  #iloveseafood  #sushi  #tuna  #squid  #seafood  #shrimp  #shellfish  #seafoodie  #seafoodgalore  #clams  #rawseafood  #seafoodsalad  #seafoodrestaurant  #seafoodbasket  #seafoodplatter  #instaseafood  #freshseafood    #rawvegan  #veganfoodshare  #veganlife  #govegan  #crueltyfree  #vegansofinstagram  #veganfood  #glutenfree  #whatveganseat  #veganfoodporn #vegetarian  #dairyfree  #veganism  #cleaneating  #organic  #plantbased  #vegansofig  #bestofvegan #fruit  #healthyfood  #paleo  #raw  #rawfood  #veganlifestyle  #wholefoods

Instagram For Restaurants (Location Tags)

Sometimes users browse specific areas while they’re on instagram that they may be traveling to or currently near.

Every time you post make sure to tag your city or zip code so that your post can potentially show up in the locations tab on instagram.

Advance location strategy:

Lets say you’re restaurant is located in downtown dallas, search the downtown dallas location tag on instagram and look for people who have recently posted in the area.

You can then direct message those individuals and offer them a free appetizer or drink if they come in within the next hour or two. This method works wonders when executed consistently and properly.

If you’d like to learn more about instagram for restaurants click here and fill out our contact form.