How Do I Advertise My Restaurant
Have you just opened up your new restaurant or looking to grow your existing restaurant? Ill be sharing 10 of the best ways you can advertise your restaurant to get more customers and increase brand loyalty.
SEO For Restaurants
SEO or search engine optimization is a great foundational marketing strategy. SEO allows you to target your potential customer/client in any part of the buying process. Traffic from search engines is also some of the highest converting traffic since your prospect is actively looking for your product or service.
Example of search terms someone might use when looking for a restaurant:
Best pizza near me (someone most likely ready to order a pizza now)
Best restaurant for valentines day (someone who’s most likely looking to make future reservations)
Best italian food “zip code” (someone who is looking for a specific type of food in a specific location)
Optimizing your website for specific keywords that pertain to your business allows you to get in front of highly targeted traffic.
A great way to find keywords that are relevant to your business is buy using a google chrome plug-in called keywords everywhere. This plug in displays search volume and related keywords anytime you make a search in google or youtube.
This is extremely helpful since it allows you to see exactly what prospects are searching for and approximately how many searches per month are being executed.
Schedule a free SEO consultation with an Dallas SEO Expert.
A few things you should know first.
- Instagram has over 1 billion users as of June 2018
- 59% of Instagram users are under 30
- Teens love instagram
- Instagram users other favorite social networks are pinterest and facebook
- 38 percent of adult Internet users who make less than $30,000 per year use Instagram, along with…
- 32 percent of those who bring in $30,000 to $49,999.
- 32 percent of those who earn between $50,000 and $74,999.
- 31 percent of those who make over $75,000 per year.
- The average user spends 30+ minutes on instagram
In summary your business NEEDS to be on instagram, if you aren’t you’re missing out on a ton of potential business. Instagram can be intimidating with its many features but I will break down a simple strategy you can use to get the most out of instagram.
Your post/news feed content should consist of great looking content that people are likely to engage with. If you aren’t sure of what to post study bigger successful accounts within your industry and mimic what they’re doing.
Food pics or video would be optimal for your news feed.
Your instagram story content should consist of behind the scenes style content that’ll allow your audience to get to know you and your business better. Instagram stories also feature an option to ask your audience questions and take polls, these are extremely useful tools since it allows you to learn more about your audience.
Story content can be raw and unedited.
Instagram live content is a little bit more one-on-one and personal, it rally allows you to build a strong relationship with your audience.
Live content can be raw and unedited as well, live content is the easiest content you can create.
IGTV content can be behind-the-scenes style or how-to videos. IGTV is fairly now so its ok to test different strategies to see what works best for you and your audience.
IGTV content can be a bit more polished since its almost like a television show for your brand.
You should utilize your news feed and instagram stories daily for best results. If you have the ability to go live everyday that would be extremely beneficial as well.
Using all of these features together are essential for growing your instagram account.
Facebook Advertising Ideas For Restaurants
Facebook is a great place to build a community around your business. Obviously you can create a fan page for your business but fan pages aren’t as effective as they once were.
A lot of business are building groups around their business to engage with their customers on a more personal level. Facebook groups are extremely powerful because you’re bringing together a group of people who love you and your business.
Facebook groups allow you to showcase your expertise and dedication to your customers, especially since groups allow you to answer questions that other group members may have but are afraid to ask.
There is nothing better for your business than a group of engaged, loyal, advocating individuals.
Reach has been lowered for fan pages while simultaneously being increased for groups. Facebook has even stated that they are focusing on the community aspect that facebook has to offer, essentially encouraging its users to create and maintain facebook groups.
Youtube Advertising Ideas For Restaurants
Youtube is the number two search engine in the world only behind google, for your business that means a ton of new customers you could potentially get your business in front of.
Types of content you could create for your restaurant related youtube channel would be vlog style content where you engage with your audience and show them what it takes to run a restaurant.
Behind-the-scenes style content where you show your audience things take go on in the actual restaurant, cooking, events, service, etc.
Educational or how-to style content where you could do cooking videos, preps videos, etc.
Again, youtube is a search engine so with a little keyword research you can make content that your customers are actually interested in.
Youtube paid ads or extremely effective, cheap, and underutilized at the moment which is a huge opportunity for businesses that are willing to utilize it.
Another powerful and underutilized feature on youtube is the ability to upload virtual reality and 360 degree content. This style of content garners more engagement then any other style of content on youtube since its so new and users have the ability to view your entire surroundings.
Pinterest Advertising Ideas For Restaurants
Here are a few stats about Pinterest you should know:
- 40% of Pinterest Users Have a Household Income of $100k+
- 29% of Adults Use Pinterest ( Its the 4th most popular social platform)
- 1 out of 2 Millennials Use Pinterest Every Month
- Over 90% of active Pinterest Users said they use Pinterest To Plan For Purchases
- 50% of its users have made a purchase after being a promoted pin
- Food is one of the most popular categories on Pinterest
A great strategy for Pinterest would be to share recipes or photos of menu items. Since Pinterest is all about sharing other peoples content you don’t have to worry about always having to create your own content.
Pinterst is a visual search engine and its users are essentially content curators so its important that your content and boards on Pinterest are visually appealing. Its also important that your content is relevant to your audience and board.
Email Marketing Ideas For Restaurants
Email marking is essential to every business, I believe a good active email list is what separates good businesses from great businesses. Email allows you to keep in contact with customers directly and build a relationship.
With email host providing features like automation you can build these relationships automatically without much work.
Generating business off of social networks is great but if that social network went out of business you would lose your audience. This is why its so important to get your customers emails so you can always have a way to reach them.
Be creating when asking for emails, you could give out free drinks, do giveaways, etc.
Messenger Advertising Ideas For Restaurants
Current Messenger stats as of 2018
- Facebook Messenger has 2+ billion users
- By 2021 the number of messenger users is projected to grow to 2.5 billion users
The age groups on Facebook break down by use as such:
- 88% of those 18-29
- 84% of those 30-49
- 72% for those 50-64
- 62% for those 65+
With the help of chatbots you can pretty much automate everything from customer service to checkout. Chatbots come with a wide range of features that help keep customers engaged and exited. Interacting with a chatbot is almost like playing a video game.
Chatbots are beneficial for restaurants because it allows potential customers direct and immediate communication with the restaurant owner or employees to help answer any questions needed to help close a sale.
Content Advertising Ideas For Restaurants
Producing engaging content thats helpful to your audience or potential customer can be extremely beneficial. A good content marketing strategy strengthens your brand and solidifies you as the go-to person within your niche or industry.
For example you could create content on “Top 5 things to do for valentines day” one of those things could be taking your loved one out to a nice restaurant. Within the content you can include a link that would allow the reader to click and make a reservation to your restaurant.
There are endless topics you can create content around to help your business stand out and provide value to its customer.
Pay-Per-Click (PPC) For Restaurants
Paid advertising is all about getting more out than you put in, a lot of businesses try paid ads and don’t see immediate results or don’t see any results at all.
Understanding the LTV or life time value of your customer is essential to running a proper paid ads campaign.
If you know on average your clients are worth $1000 in the long term then you also know its ok to go out and spend $100 or even $300 to acquire them since you know its profitable in the back end.
I had a client that was so certain that paid ads didn’t work since he ran a google ad words campaign, spent $20 and didn’t get any customers in return. What he failed to realize was that he was attempting to spend $20 to acquire a client worth $20,000 and that just isn’t realistic.
Paid ads require patients and the ability to read data to see whats working and whats not working.
I will share a strategy that works extremely well for me in my businesses. When I run paid ads I dont go for the immediate sale, I go for the email address so I can continue to market to my prospects.
Not only does this strategy save me money, it also has the highest ROI out of any of my other forms of marketing.
Hopefully you were able to learn some actionable tips you can use in your business, if you’d like to learn more fill out our contact form and schedule a no cost 30-minutes consultation ($500 Value)