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#3 SEO is a very important part of your marketing strategy
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#4 The benefits of SEO when it comes to the buying cycle
Lets start by breaking down the customer buying cycle.
-Awareness – when a customer initially learns or becomes aware of your product or service. Also, when customer becomes aware of a need they wish to fulfill.
-Consideration – when a customer begins to evaluate a solution to their problem or need.
-Purchase – when a customer pulls the trigger and makes the purchase
SEO allows you to position yourself wherever you would like to be in the buying cycle whether its through content and/or keywords.
For example some one searching for the term ‘pink cellphone case’ may just want to shop around and see whats available but at the moment have no intent to purchase.
A customer searching for ‘where to buy pink cellphone case’ or ‘pink cellphone case for sale’ most likely has the intent to purchase a pink cellphone case at that exact moment.
Think about what you personally search for when your looking for information versus when you’re looking to make a purchase.
#5 SEO lets you stand out from weak competition
Do you know some of your competitors are still running expensive television, radio, mass media, and billboard ads to people who aren’t even remotely interested in what they have to offer.
I feel that which ever business in any niche that is first to implement SEO and combine it with other digital marketing strategies will have the best chance of total niche domination.
Can you think of anyone that doesn’t have a cellphone? SEO allows for you to target your customer right in their pocket.
How many people do you see on their phone while television is on or while the radio is on. Imagine how many people or on the road ignoring billboards because they’re on their cellphone.
SEO is the equivalent to a highly trained sniper who always hits his target versus these old forms of marketing being some guy running around desperately with a shotgun hoping that he hits someone. To top it all off the guy with the shotgun is blind so the majority of the targets he hit, he never intended to.
#6 Is SEO better than paid traffic?
Paid traffic can sometime be tricky depending on the platform, for example google adwords.
Paid traffic on google adwords receive a very small percentage of clicks versus the 33%+ of traffic the first position of the google search results receives.
For this reason I always suggest that clients run a paid ads campaign in conjunction with a SEO campaign.
Another thing about paid ads is once you stop paying for ads the ads stop, with SEO once your ranked, you’re ranked. If you decide to stop paying your SEO service provider your rankings will continue to stick with proper website maintenance.
#10 SEO is measurable
SEO is one form of marketing that can be measured in detail.
Google Analytics for example provides you with a vast amount of data regarding your website and specifically SEO.
This that can be evaluated and allow you to focus on whats working and eliminate what isn’t working.
Just with the ability to track which keywords are converting into sales is EXTREMELY powerful.
#11 SEO is essentially a secret weapon
Business is like war. A few years ago I used to run a cellphone business and our main form of advertising was through craigslist.
Every one in the cellphone business pretty much knew everyone and would flag each others ads, steal ads, etc.
I remember one guy had a kiosk in almost every mall in town but I never saw one ad about his business on craigslist. Turns out this guy was ahead of the game, while we were all scrambling on craigslist he had a website that was ranked in google for ‘local cellphone buyer’.
He had discovered nuclear weapons while we were still trying to figure out how gun powder works.
Once I learned about SEO and digital marketing I realized that this was the scenario for pretty much every industry.
Its business who are in the forefront and there are business who are still trying to figure things out. Where do you want to be?.
#12 SEO can be extremely cost effective
SEO has one of the highest ROI than any other form of marketing. Columbus SEO Company has been proven to be one of the most cost effective forms of internet marketing.
Lets say you run an SEO campaign for 5 years and you rank for every keyword you’ve ever imagined. Imagine you spent a total of $100,000 and you decided not to spend another dollar marketing your business.
Since you would continue to receive customers after you stopped spending money to essentially acquire customers. Your cost to acquire a customer would start to decrease and your ROI would start to increase.
Your were paying $5 per customer and that customer spent $20 with your business for a profit of $15 dollars.
Now you pay $0 to acquire those same customers that spend $20 with your business for a $20 profit.
This is the prime example of the difference between PPC and SEO, there will always be a cost associated with acquire customers through PPC. With SEO eventually the money you make acquiring customers outweighs the cost of the Columbus SEO EXPERT.
What we can do for you!
SEOSearch Engine Optimization
Higher Page RankingsOn Search Engines like Google
Increased TrafficTo your website
Increased ROIReturn On Investment.
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