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Looking for a Columbus SEO Company?
You’ve heard how powerful SEO can be but you still don’t really understand why.
Im going to go over 18 reasons you should start your Columbus SEO Company campaign as soon as possible. This list is to show you how SEO can play a huge role in your marketing efforts.
#1 SEO turns your website into a 24 hour sales person
The beauty of SEO is that it allows your website to go to work for you, completing any task that you desire. It completes these task non-stop, 365 days a year.
If you determine that you want you website to go out and get sales, collect leads, or just spread information about you and your business, it can.
#2 SEO is an investment
Most business view SEO as an expense while forward thinking businesses view SEO as an investment. Imagine if I offered you a deal where I would give you $10 in 12 months for every dollar you gave me today. How much money would you be willing to give me upfront assuming that I made good on my offer? This is essentially what SEO is paying upfront while patiently awaiting your ROI later. This is because depending on your niche and competition SEO can sometimes be a lengthy process.
IN the end, once you see your business cemented on the first page of google, it will be well worth the time and investment.
#3 SEO is a very important part of your marketing strategy
#4 The benefits of SEO when it comes to the buying cycle
#5 SEO lets you stand out from weak competition
#6 Is SEO better than paid traffic?
#7 The opportunities with SEO are endless
Once you start to gain traction with your SEO campaign and google starts to recognize your site as an authority it becomes a lot easier to rank for much harder keywords.
With my clients we usually start out with what we like to call long tailed keywords. Long tailed keywords or phrases that are at least four words long, usually low volume and easy to rank for.
(Ill provide an example below)
BEST SEO COMPANIES IN THE
COLUMBUS TX AREA
BEST SEO COMPANIES IN COLUMBUS OH
BEST SEO COMPANIES IN COLUMBUS
SEO COMPAINES IN COLUMBUS
SEO COMPANY IN COLUMBUS
As you go down the list it becomes harder to rank because the shorter the term the higher the traffic and competition.
We like to work from top to bottom, once google starts associating your site for the shortest form of your target keyword you eventually start to rank for with with little to no effort.
Another reason we like to work from top to bottom is it allows for you for rank for more than just one search term. So in the example above if we were to start at the top and work our way to the bottom we would receive traffic from all six keywords.
#8 SEO Builds Trust and Credibility Amongst Customers
SEO can do wonders for your brand and credibility. Google is the number one search engine in the world.
Think about the psychology that sets in when someone makes a search inquiry in google and your company is listed at the top. They automatically associate your business with being the best. Why? Because google said so. Google doesn’t just place any business at the top results, google places what result it feels is best for that specific search query.
Holding a top position in google can come with countless benefits for you brand.
#9 SEO for Branding
Branding your business can sometimes be expensive and difficult. SEO can help speed up the process of becoming a household name.
Once your website starts to rank and you start to drive traffic, that traffic eventually turn into sales.
Once people start buying from you and getting to know and trust your business then they start to comeback for more.
This time when your customer comes back to order a product, they don’t search for the product, they search for your actual brand name. Once that happens the sky is the limit, searches of your actual brand name in google is super beneficial to your rankings and how google views you as a whole.
Its like your customers forcing google to recognize you.
#10 SEO is measurable
#11 SEO is essentially a secret weapon
#12 SEO can be extremely cost effective
SEO has one of the highest ROI than any other form of marketing. COLUMBUS SEO Company has been proven to be one of the most cost effective forms of internet marketing.
Lets say you run an SEO campaign for 5 years and you rank for every keyword you’ve ever imagined. Imagine you spent a total of $100,000 and you decided not to spend another dollar marketing your business.
Since you would continue to receive customers after you stopped spending money to essentially acquire customers. Your cost to acquire a customer would start to decrease and your ROI would start to increase.
Your were paying $5 per customer and that customer spent $20 with your business for a profit of $15 dollars.
Now you pay $0 to acquire those same customers that spend $20 with your business for a $20 profit.
This is the prime example of the difference between PPC and SEO, there will always be a cost associated with acquire customers through PPC. With SEO eventually the money you make acquiring customers outweighs the cost of the COLUMBUS SEO EXPERT.
The majority of our clients have had terrible experience with COLUMBUS SEO AGENCIES and other INTERNET MARKETING COLUMBUS. Usually resulting in wasted money and zero to little return on investment. I’ve even had clients who have spent thousands on radio, television, billboard, and yellow page only net a small return of cold leads.
Running a business isn’t a easy task so its extremely counterproductive when you put your trust into a company to take care of your marketing and they aren’t able to deliver.
We completely understand why most businesses are skeptical of these so called COLUMBUS SEO EXPERTS. Even though we are a digital marketing agency we still get constant cold calls, emails, and text from these supposed seo firms promising to rank us on page 1 of google in an completely unrealistic time frame. If a company contacts you promising first page rankings in 30 days just run away, its just not possible.
BEFORE CHOOSING A SEO AGENCY IM GOING TO PROVIDE YOU WITH A FEW THINGS YOU SHOULD KNOW OR BE PREPARED TO ASK.
#13 WHO IS YOUR TARGET MARKET, WHAT IS THE USER INTENT BEHIND THIER SEARCH QUERY?
Its very important that your SEO COLUMBUS campaign is going after your target market, what the point in driving traffic to your website and the leads don’t convert into customers or sale. I’ve seen numerous examples of businesses getting traffic to their website but the user had no interest in the product or service they had to offer. Knowing the intent of the searcher is very crucial, you must know if they are ready to buy or if they’re only interested in information. We provide in depth keyword research and mainly try to target keywords with great value and little to no competition.
#14 DO YOU NEED SEO?
SEO isn’t for everyone, SEO is just one branch on a tree of different methods that can be used to drive traffic to your website/business. Things to know hen trying to figure if SEO is a good fit for your business:
What is the value of 1 customer to your business?
How many potential leads will COLUMBUS SEO Company bring to your business?
How much does the specific SEO campaign cost?
SEO can sometimes be costly, for the simple fact that it sometimes take 6-12 months to see significant rankings. So for 6-12 months you’ll be paying a company to reap residual clients later.
Most of our clients choose to run SEO COLUMBUS campaigns in conjunction with PPC campaigns. With PPC or paid ads it allows for you to start seeing leads almost immediately. PPC also allows your to see what keywords are converting that way you’ll know what keywords to go after in your SEO campaign.
#15 HOW DOES GOOGLE CURRENTLY VIEW YOUR SITE?
#16 HOW COMPETITIVE IS YOUR NICHE?
#17 IS YOUR SITE CURRENTLY RANKED AND GETTING TRAFFIC?
If your site is currently ranking and getting traffic it will be that much easier to go after different keywords and rank. Its kind of like reputation points, google has no problem with sending more traffic to websites who are already known and who play by the rules.
If you don’t have rank tracking set up already stop what you’re doing and give us a call 972-413-6643. We’ll assist you in setting up rank tracking for free.
The decision the choosing an COLUMBUS SEO Company can be a daunting task, its best to go with a company that provides a specific solution to the problems you face in business.
Hopefully we’ve provided you with enough information to make and informed decision about selecting a COLUMBUS SEO company thats right for you.
Search Engine Optimization
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